How I Mastered Social Media Algorithms
So, we’re in the third month of 2018 and I don’t believe I’ve posted anything new on the blog. I could say I’ve been uninspired, preoccupied, working behind the scenes, etc., but that wouldn’t be the truth. Not completely anyway.
Part of me shudders when I think about not constantly creating new content for those who follow my blog or even follow my social media pages. Social media gurus will tell you that you need to produce content continuously. Keep your followers engaged. Post daily. Create. Create. Create. But, I’m a bit of a rebel, I suppose.
I follow the beat of my own drum and I made the decision that I wouldn’t be a machine who continuously puts out work just for the sake of doing it. I realized that I’m not the typical blogger—I honestly don’t even consider myself to be a blogger.
The work I do is different, and because of this, it’s not automatic or mass produced. The words that I write aren’t my own. I’m simply a messenger, a vessel, a conduit used to deliver the message that needs to be heard by at least one person. So, I don’t feel bad when I’m not posting a blog every other day or on a routine schedule. I don’t feel bad for not posting at a specific time with aesthetically pleasing graphics on every social media platform to keep up with the algorithm that seems to change every three and a half blinks.
That isn’t my lane and I realize that. My algorithm is run by a Source much higher than anything in this earthly realm, so the people who need to see the message I share will see it. It’ll get to the right person at the right time every time without fail and I don’t have to worry about that.
For those of you who have become a slave to this way of life—perfect pictures, scheduled posts, well-written copy—I respect the hustle. But be kind to yourself. You’re human. You’re not meant to mass produce. Constantly pushing out work will lead to burn-out, and even worse, it causes some people to publish work simply for the sake of publishing.
Remember your why. Remember why you started this and let that drive you. Let that steer you. Remember that the people who need to see your work, your content, the very thing you work so hard on day in and day out will see it when they’re supposed to. Taking time off won’t stop that. Missing one post won’t diminish what you give to your audience when the work you put out is quality. Don’t lose your fire and passion for what you do because you’ve adapted someone else’s lane as your own. You owe that to yourself and your audience.